Overview
For outbound and follow-up, the win is clarity and relevance, not length. The prompts here focus on research summaries, account plans, call prep, and crisp emails that respect the buyer’s time. They assume you will paste in real context: segment, use case, risk, and what you learned last time—because AI can structure motion, not replace it.
Copy the skeleton, fill the bracketed context, add your guardrails
1. Role + audience
“You are [role]. The reader is [audience and literacy level]. Tone: [formal|direct|supportive].”
2. Task + output shape
“Task: [one sentence]. Return: [bullets|table|email|checklist] with [max words].”
3. Context pack
“Context (facts only): [paste data]. Constraints: [brand/legal/time]. Unknowns: [say what is missing].”
4. Review pass
“List assumptions, then propose 3 risks and how to verify each before sending.”
This document is a free educational handout from IWAB (April 2026). Double-check any figures, legal text, or compliance claims with qualified professionals. Generative tools change; always verify in your live environment before production use.