Overview
Marketing copy is not generic text: it is message–market–offer fit, proof, and a next step. These prompts help you generate angles, first drafts, and variants while forcing brand voice, channel constraints, and a single primary CTA. Use them to accelerate ideation and structure; always add real proof, product truth, and legal checks before anything goes live.
Copy the skeleton, fill the bracketed context, add your guardrails
1. Role + audience
“You are [role]. The reader is [audience and literacy level]. Tone: [formal|direct|supportive].”
2. Task + output shape
“Task: [one sentence]. Return: [bullets|table|email|checklist] with [max words].”
3. Context pack
“Context (facts only): [paste data]. Constraints: [brand/legal/time]. Unknowns: [say what is missing].”
4. Review pass
“List assumptions, then propose 3 risks and how to verify each before sending.”
This document is a free educational handout from IWAB (April 2026). Double-check any figures, legal text, or compliance claims with qualified professionals. Generative tools change; always verify in your live environment before production use.